Les Filles x John Hardy + Neiman Marcus

Les Filles collaborated with John Hardy Jewellry for their latest campaign ‘Dragon Girl Records’.

A dragon woman is bold, fierce, full of fire, a champion of others, a catalyst of social and positive change, and brings life, strength and encouragement to help remind those she surrounds that the process is a journey.

John Hardy identified the women of Les Filles to each embody this definition, and asked that Les Filles both be the face of their campaign shot by Emma Craft, and DJ the store openings with Neiman Marcus.

You can see the roll out of the campaign via the John Hardy social channels.