Les Filles worked with the new luxury bag brand L.O.N.B. to create the sonic identity for their flagship store in London, and work on a media strategy to immerse the brand into the music community as they prepare to launch in Bergdorf Goodman and Barneys.
For the flagship store, Les Filles identified that there needed to be different energy levels created for the different days and times of the week. Fourteen playlists were created, for time slots of 10am-3pm and 3pm-7pm every day. These playlists are to be updated monthly.
The media strategy Les Filles has created to have L.O.N.B. immerse itself into the music community, involves bringing in every month a musician or esteemed industry professional who has been identified as representing the brands DNA, to create a playlist, that fits within the L.O.N.B. world.
The collaborators coming on board via the Les Filles network include: Rodaidh McDonald (music producer of The XX, Sampha, David Byrne etc), Jamie XX, Caroline Polacheck, and more.
Here is the initial L.O.N.B. sonic identity playlist.